ASEANA III | Office Project By Hongye Furniture

Located within Aseana City in Parañaque, Metro Manila, ASEANA III is a modern Grade A office building purpose‑built for large BPO and IT‑BPM operations. Strategically positioned at the corner of Diosdado Macapagal Boulevard and Aseana Avenue, the 15‑storey tower offers approximately 30,900 sqm of gross leasable area and a typical floor plate of around 2,700+ sqm, providing high‑capacity open floor plates that can accommodate large teams and 24/7 operations. As part of the rapidly developing Bay Area business district, the building is equipped with 100% backup power, efficient building systems, and PEZA‑accredited spaces, making it a preferred address for multinational outsourcing companies seeking a resilient and well‑connected workplace environment in Metro Manila.

To match the building's modern Grade A image and PEZA‑accredited environment, Hongye integrates cable‑managed workstation systems, height‑adjustable desks, acoustic panels, and modular breakout furniture that enhance employee comfort, productivity, and space efficiency, helping multinational outsourcing companies in ASEANA III create a resilient, future‑proof office environment in Aseana City, Parañaque.

#Open-Plan Working Area

In the open-plan operations area, Hongye Furniture deploys a high‑density workstation layout tailored to ASEANA III's large, flexible floor plates. Linear clusters of panel workstations are arranged in long rows to support BPO seat counts while maintaining clear main aisles for efficient circulation and easy supervision by team leaders.  

-3d Design-

To balance privacy and openness, the workstation panels combine mid‑height fabric screens with glass toppers along the spine, reducing visual clutter while still allowing natural light from the full‑height windows to reach deep into the floor. The fresh green and blue panel finishes reinforce a modern, energetic workplace image and help visually organize departments across the open plan. Ergonomic task chairs with adjustable lumbar support, armrests, and smooth casters ensure user comfort during long shifts, which is critical for call center and back‑office teams.

Before

After

#Collaboration/Common Area

In the collaboration and common areas, we creates a vibrant, multi‑purpose social hub that supports quick huddles, informal meetings, and employee breaks. Enclosed booth seating with high yellow backs, pendant lighting, and integrated tables provides semi‑private spaces for small‑group discussions and one‑on‑one coaching, while still remaining visually connected to the main floor. Along the perimeter, shared counter‑height workstations and ergonomic task chairs offer additional touchdown spots for mobile staff and visiting teams.

The main common area combines soft seating, low coffee tables, and colorful lounge chairs with compact ottomans to encourage relaxed interaction and cross‑team collaboration. Together, these collaborative furniture settings transform the common zone into a dynamic space where staff can recharge, brainstorm, and connect—strengthening productivity, engagement, and company culture within ASEANA III.

#Executive Office

In the manager's office, Hongye Furniture specified a classic executive desk set that takes full advantage of ASEANA III's corner glazing and panoramic city views. A solid wood executive desk with a rich veneer finish anchors the space and projects authority, paired with a high‑back leather swivel chair and visitor cantilever chairs in black upholstery and chrome frames for a professional yet comfortable meeting setting. The clean layout keeps sightlines open to the surrounding Bay Area skyline, reinforcing a sense of transparency and leadership presence.

Adjacent to the workstation zone, a separate executive lounge area is furnished with plush leather sofas and a central coffee table, creating a more relaxed environment for informal discussions, client visits, and internal reviews. The warm wood flooring and matching wood details on the sofa arms visually tie the lounge back to the main executive desk while still feeling welcoming and hospitable. Together, these executive office furniture solutions provide management team with a balanced workspace that supports focused work, decision‑making, and high‑level stakeholder engagement.

#Meeting Room

In the meeting room, Hongye Furniture provided a large‑scale boardroom solution designed for leadership reviews, client presentations, and cross‑functional project meetings. A custom conference table in a rich wood finish runs almost the full length of the room, integrating built‑in cable ports and power modules along the center to support video conferencing, laptops, and presentation equipment. Around the table, high‑back leather conference chairs with cantilever chrome bases deliver a comfortable seat for extended meetings while maintaining a formal corporate image.

The consistent combination of wood tones, black upholstery, and warm flooring ties the boardroom aesthetic back to the executive areas, reinforcing a cohesive workplace identity for the tenant.

#Staff Gym

By providing an in‑house gym directly within the office tower, the client encourages healthy habits, stress relief, and higher employee engagement, which are critical for retaining talent in Metro Manila's competitive outsourcing market. This wellness facility complements Hongye's ergonomic office furniture solutions, creating a more holistic work environment that supports both productivity and the well‑being of teams working in ASEANA III.

The project demonstrates how tailored office furniture planning, ergonomic products, and flexible layouts can support the unique requirements of large BPO and IT‑BPM operations in Metro Manila. Building on this successful implementation in Aseana City, Hongye continues to partner with multinational companies across the Philippines and Southeast Asia to design and furnish resilient, future‑ready office environments.

In the commercial furniture field, we take pride in being more than just a manufacturer—we are your dedicated partner in creating inspiring and functional spaces. Our one-stop solution seamlessly integrates quality furniture production, innovative design, and efficient project execution to meet your unique needs. Whether it's an office, a hospitality venue, or any other commercial environment, our expertise in interior design ensures that every detail is tailored to enhance aesthetics and functionality. Trust us to transform your vision into reality and elevate your space to the next level.